Online communities: slowing down for success

In this age of social media there is a perception that fast is better. More connections, faster links, speed to be everywhere at once through the Internet. This is a misperception. In order for the rewards of online communities to be realized, companies need to slow down and take time to get closer to their customers. Hear what they have to say, respond thoughtfully to their wants and needs, plan and integrate their points of view into products and services. Community is the slow but steady building of momentum and trust. Trust can not be found overnight. It happens over time - as value is created though the building of user generated content, of relationship links, and message posts and thought leadership.

I came across this TED video online which examines the values of slowness and share it as food for thought.

Edit: Also be sure to read Nancy White's new blog entry on a Slow Community.