tag:blogger.com,1999:blog-7772561397265234653.post119152587871206016..comments2009-03-11T10:05:00.185-04:00Vanessa DiMaurohttp://www.blogger.com/profile/03909541740831569744noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-7772561397265234653.post-79881643756364081272009-03-11T10:04:00.000-04:002009-03-11T10:04:00.000-04:00Joe,<BR/>One of the measurement formulas for engagment was created by by colleague Angela Lawson, Communty Director at Hapax and longtime community vet. <BR/><BR/>Measurement Formula:<BR/>ME= (Pi+Si+Fi+Ci+Bi) <BR/> M<BR/>ME: Member Engagement<BR/>M: (total number of members) <BR/>Pi : Page View Index (total page views / unique visits)<BR/>Si: Stickiness Index (#new registrations in past 30 days/# unique logins during last 30 days) <BR/>Fi: Feedback Index (survey reponses+feedback+ ratings+ endorsements+ tagged+ bookmarked)<BR/>Ci: Content Index (Ci) tracks involvement and interaction (comments+member content+portfolios+discussion posts+extended profiles)<BR/>Blog Index: (total page views /blog page views)Vanessa DiMaurohttp://www.blogger.com/profile/03909541740831569744noreply@blogger.comtag:blogger.com,1999:blog-7772561397265234653.post-81803677732337522332009-03-11T10:02:00.000-04:002009-03-11T10:02:00.000-04:00Francois,<BR/>thanks for your comments. your point about enabling and supporting members to co-create is an important one. This certainly leads to more vibrant interactions when members play a guiding hand in the features and operations of the community.Vanessa DiMaurohttp://www.blogger.com/profile/03909541740831569744noreply@blogger.comtag:blogger.com,1999:blog-7772561397265234653.post-31108296672508826012009-03-11T09:39:00.000-04:002009-03-11T09:39:00.000-04:00Vanessa -<BR/><BR/>The 25% number seems high to me. I have seen the 10% thrown around as a good participation rate.<BR/><BR/>In the legal area there are several sites trying to compete as the online community for lawyers. I am not sure any of them figured out what will motivate a lawyer to join and contribute. <BR/><BR/>Personally, I don't think financial incentives do much to attract long term participation. Maybe to get some initial participation. But you need to prove value very quickly and convince them to come back again.Doug Corneliushttp://www.blogger.com/profile/13599519275050428569noreply@blogger.comtag:blogger.com,1999:blog-7772561397265234653.post-61511772241770982092009-03-08T11:26:00.000-04:002009-03-08T11:26:00.000-04:00Having a benchmark like 25% is useful but how does one arrive at the statistic in practice? We have several business forums and we can easily count the number of people who contribute. It is more difficult, though, to measure the size of the community - the base in the metric. Does this include all employees who have access? All employees who have visited the community at least once and still work for the company? The number of unique visitors in a specific month? How do you define the base?Joe P.http://www.blogger.com/profile/04440863300015292162noreply@blogger.comtag:blogger.com,1999:blog-7772561397265234653.post-78376205117735331052009-03-05T04:45:00.000-05:002009-03-05T04:45:00.000-05:00Good post Vanessa :-)<BR/><BR/>One thing I have been wondering about though that might come into the B2B communities somehow (since I run a number of 'consumer communities' I may be off) is 'passion'.<BR/><BR/>The communities I have been member of in the 'professional arena' always seemed thriving when led by some really passionate people. Since B2B folks have less time, as you mention, I understand that this may be less of an asset in the professional world as compared to the 'hobby communities', but I still feel there are professionals in just about any trade or business that are not only in it for the money (it's just a job), but can also be passionate about their activities, company or profession.<BR/><BR/>Finding those individuals and getting them to lead or co-lead communities will give such communities major boost and make them more attractive for others to join I would think.<BR/><BR/>FrancoisFrançoishttp://www.blogger.com/profile/09911396367708453225noreply@blogger.com