tag:blogger.com,1999:blog-7772561397265234653.post2033475487629666164..comments2009-04-08T08:26:26.359-04:00Vanessa DiMaurohttp://www.blogger.com/profile/03909541740831569744noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7772561397265234653.post-8215658159231267102009-04-08T02:22:00.000-04:002009-04-08T02:22:00.000-04:00I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.<BR/><BR/><BR/>Ruth<BR/><BR/><A HREF="http://besttoddler.com" REL="nofollow">http://besttoddler.com&lt;/a</A>Tessahttp://www.blogger.com/profile/04492963774666154600noreply@blogger.comtag:blogger.com,1999:blog-7772561397265234653.post-71063754670567300112009-04-03T21:17:00.000-04:002009-04-03T21:17:00.000-04:00Ah Mark,<BR/>such an excellent and important point.. cultural impact. Thank you for raising this issue. I completely agree that social media does directly impact organiational culture - community and social media projects are definately not neutral and often function as change agents within the organization to catalize around single lens. Sometime disruptive and sometimes concensus building but most companies doing a strategic social media implementation is well served by involving change management facilitators within HR or OSM to help the process succeed long term. Thanks again for raising this point, Mark.<BR/><BR/>best<BR/>VanessaVanessa DiMaurohttp://www.blogger.com/profile/03909541740831569744noreply@blogger.comtag:blogger.com,1999:blog-7772561397265234653.post-26079171488984590322009-04-03T20:42:00.000-04:002009-04-03T20:42:00.000-04:00Vanessa,<BR/>Great post and it's good to see someone discussing some of the broader business issues that companies face when they go down this road. <BR/><BR/>One point you didn't touch on (and I'm interested in your perspective) is the impact social media initiatives can have on the company culture. In my experience, employees will struggle to deal with the fact that support and innovation (as two examples) can and do occur outside of the control of the company. So where once a company had "subject matter experts" they now find these types of experts are outside of their control - and this can cause significant issues. <BR/><BR/>We can't forget about the cultural impacts.<BR/><BR/>cheers MarkSmart Sellinghttp://smartselling.wordpress.com/noreply@blogger.com