tag:blogger.com,1999:blog-7772561397265234653.post4143455632933435508..comments2010-02-24T09:56:21.206-05:00Vanessa DiMaurohttp://www.blogger.com/profile/03909541740831569744noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7772561397265234653.post-74437406536371926662010-02-24T09:56:48.941-05:002010-02-24T09:56:48.941-05:00Great post, Vanessa. I feel your 5 points are critical. In an intimate peer-to-peer community I am cultivating, I have found that the content and information we generate on the community site is "king." Meaning, if there is lack-luster content on the site we have seen decreased engagement. To ensure we have an element of exchange and engagement on the site we have had to develop a rigorous content execution plan. This has entailed on-going training of the core members (who are often the posters of the content) and a detailed release date of content to the site. I have also found that your point #5 has been critical to creating awareness. We have to promote the community information and content the members are creating for awareness and to provide additional engagement points. We also use activities - such as synchronous webinars, as anchors for our community, which have provided re-engagement on the community and drives additional content creation. We have to be very planned in our approach and constantly thinking about "what's next." Thank! MichelleMichellehttp://www.blogger.com/profile/02114652996612292808noreply@blogger.comtag:blogger.com,1999:blog-7772561397265234653.post-32713641090632485142010-02-24T09:56:21.206-05:002010-02-24T09:56:21.206-05:00Great post, Vanessa. I feel your 5 points are critical. In an intimate peer-to-peer community I am cultivating, I have found that the content and information we generate on the community site is "king." Meaning, if there is lack-luster content on the site we have seen decreased engagement. To ensure we have an element of exchange and engagement on the site we have had to develop a rigorous content execution plan. This has entailed on-going training of the core members (who are often the posters of the content) and a detailed release date of content to the site. I have also found that your point #5 has been critical to creating awareness. We have to promote the community information and content the members are creating for awareness and to provide additional engagement points. We also use activities - such as synchronous webinars, as anchors for our community, which have provided re-engagement on the community and drives additional content creation. We have to be very planned in our approach and constantly thinking about "what's next." Thank! MichelleMichellehttp://www.blogger.com/profile/02114652996612292808noreply@blogger.com